To give you an idea of the size of this market place in the UK, there are 4.8 million businesses of which 95% are considered small businesses. Last year, in 2012, over 423,000 new businesses opened their doors for the first time.
Recent surveys suggest only 50% of small businesses have any type of web presence. On top of that there are the many new start up businesses that will also need a web presence.
Also 45 % of internet users access the internet using smart phones or tablets as they wish to gather information while on the move & these figures are growing daily.
A survey conducted by the Federation of Small Business found that of those of their members which have websites, these companies have seen on average a 20% increase in business since establishing a web presence. Show me a small company who would not like to have an increase of 20% in business!
This market is huge and expanding all the time. As the business grows it is truly the business of the 21st century! Our franchisees certainly think so as their businesses grow year on year.
The Internet is becoming the primary way we communicate with each other. TV channels are being broadcasted online; the phone calls we make are now being handled online meaning an organisation that doesn’t have a website or a web presence is turning their back on the resource that everyone in the world will eventually use.
Many businesses do not yet understand this; they don’t understand the opportunities that a website and a solid web presence can offer them. Your role is to explain how net marketing can benefit a business, by both saving them money, making them money and saving them time!